About CookGuide
Cooking has changed.
The instructions need to catch up.
Food products are now prepared in more ways than ever, but the instructions still have to fit on the same small piece of packaging.
CookGuide gives food brands a better way to provide cooking and preparation instructions: clearer for customers, more accessible, easier to keep useful, and able to show you how your products are actually being prepared.
- Oven
- Fan oven
- Air fryer
- Microwave
- Gas oven
- Grill
- Hob
- Steam
- From frozen
- From chilled
The problem
The pack is being asked to do too much
More ways to cook
Oven, fan oven, microwave, air fryer: each can need its own time, temperature and steps.
More people to serve
Customers read in different languages, and need different text sizes and contrast.
Very little space
Cooking guidance competes with everything else that has to fit on a physical pack.
Almost no feedback
Once instructions are printed, there's little to show which guidance customers actually use.
CookGuide takes the cooking experience beyond the limits of the printed pack.
The approach
The pack stays the starting point. The instructions get room to work.
A code on the pack opens cooking and preparation instructions for the customer's own situation: how the product was stored, how they're cooking it, the language they read and the way they need to read it.
- On the pack Scan for cooking instructions
- Their situation
Is the food…
Frozen Chilled - Their guide Air fryer 190°C 12–14 minutes Step 1 of 4
Principles
Built around a few simple ideas
-
Show people only what they need
Cooking from frozen in an air fryer? Then that's the guidance, without searching through every other option.
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Make it easy to read
Accessibility is part of the normal CookGuide experience, not a separate version.
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Don't make customers install anything
Scan the code and start. No app, no customer account.
-
Learn without tracking people
Useful product insight shouldn't need a profile of anyone who cooks the product.
-
Make the code last
A code printed on packaging has to stay dependable while the guidance behind it improves.
Insight
Better insight doesn't have to mean more tracking
CookGuide is interested in what happens around the product, added up across everyone who cooks it, not in who any one person is.
That's enough to tell a food business something it has never been able to see from printed instructions, while keeping the experience simple for the person cooking.
Questions about the product
- How do customers choose to prepare it?
- Which cooking methods do they pick?
- Which languages are used?
- How far do people follow the steps?
- How does that change over time?
Not about the person
- No accounts or sign-in for customers
- No cookies or advertising
- No names, contact details or profiles
Counting can be switched off by the customer, in the guide's own settings.
CookGuide complements the pack. It doesn't replace it.
Ingredients, allergens, nutrition and other information required on packaging remain on the pack. CookGuide focuses on one thing: a better digital cooking and preparation experience.
See what better instructions look like
Try CookGuide with one of your own products. Add the instructions you already have and see the customer experience for yourself.